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4 Pillars of Digital Leaderships
4 roles of a digital leader
Business leaders who want to achieve a smooth and successful
digital transformation must focus on four critical areas of leadership.
The two main issues with digital leadership roles are that
they all need different skills and they don't require a full-time employee.
These are the two main reasons most small businesses don't have these roles.
They cannot hire just one person because they don't have the budget for it, nor
can they distribute these roles across their team because different expertise
is required.
Role #1: Strategy and planning for digital transformation
Are we updating or even developing plans to keep pace with
ever-changing business opportunity improvement priorities?
A digital transformation plan provides business with
guidance and actions on how to improve customer experience, employee
productivity, management capabilities, and business value. This role requires
strong business acumen, industry understanding, a realistic approach to
organizational resources, and decent planning skills.
Without a planning role, digital projects are ad hoc, out of
control, and do not add value to the business. The results of this role are:
Digital Transformation Vision Statement: Where the
Organization is Heading
Digital transformation strategy map: what important projects
are taking us there
Roadmap for digital transformation: how projects will be
implemented
Digital transformation plan: who will do what
Without proper resources, it usually falls on the shoulders
of the CEO or director of the company, most often without process, results, or
best practices. It is poorly formulated and the team is doomed to failure.
Role #2 Manage Digital Transformation Projects
Do we manage enterprise technology projects to complete
tasks step by step?
Once the plan is in place, the next step is to manage all
the projects. This will require the company to provide the necessary project
capabilities so that projects are properly defined and planned, and there is a
system of accountability prior to closure.
Without a proper project management function, critical
digital transformation initiatives will not be completed on time or on budget.
Discover business needs
Project planning activities
Responsibilities for project implementation.
Delivery of the project to departments and users
Without an adequate resource, it usually falls to technology
providers or an internal resource. In most cases like this, without best
practices these things just don't get done and projects get out of control.
Role #3: Leading the Digital Transformation Team
Do we support the team, hold them accountable, and help them
solve problems and obstacles that arise?
Every company is working on multiple business improvement
initiatives at any given time, all of which are digital-related in various
forms and forms. This requires management to maintain a daily pace and create
accountability to ensure that important tasks are completed.
Without a strong leadership role, the team loses alignment,
drifts, and goals are not achieved.
Weekly/monthly meeting pulse
Hold the team accountable
Measure progress with dashboards
Solve upcoming problems
Without proper recourse, it falls on the CEO or any internal
resource. In most cases, best practices are not applied and these activities
are simply not carried out. This leads to inconsistency and underachievement as
problems arise and priorities constantly change.
Role #4 - Implementation of the Digital Transformation
Project
Do we implement, educate, and implement certain technologies
to enable the organization to achieve the desired results?
Sometimes leaders need to roll up their sleeves and work on
projects instead of just managing the people involved in the process.
Technology-related projects usually require a strong technical background to
understand the implications of different decisions.
When a provider doesn't have value-added services, or
internal resources are too busy, or they don't have the necessary experience,
someone is needed to do it all.
System Migration
Design and write processes.
integrate components
Train and help the team.
Without adequate resources, this falls into the hands of
vendors, who may not be motivated or interested in going beyond their systems
or expertise. This leads to unfinished projects or initiatives.
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